Mobile Text Message Marketing is the Sure Way to Increase Profits
One of the most important factors in any business is the success of their marketing campaigns. This has usually been accomplished though advertising mediums such as newspapers, email, radio, television, billboards and various others. The newest, fastest growing and tremendously successful method is mobile text message marketing. Text messaging is used more than Internet and voice communication combined. Over 91% of the population in the United States has a cell phone and they usually carry it with them everywhere they go. Those phones are responsible for the number of text messages sent each month which reaches far into the trillions.
Those numbers are fantastic news for businesses. By adding mobile text message marketing into their budget they are able to see positive results almost instantly. It is a great way to even the playing field when it comes to competing with larger companies. The success rate is significant as the average response rate is 10-30 percent. If you send out 300 text messages you can expect a minimum of 30 people to act on your message. The open rate is extremely high compared to emails. Approximately 96% of text messages are read compared to 15% and lower with emails.
The process of getting started with mobile text message marketing is very simple. The first step is to sign up with a text messaging provider who will give you your company's five digit number. You'll use that five digit number to register a one word domain name. They are unique just like a web site domain name. The name would represent your business in some way. For example, if you owned a restaurant called Sal's Pizza the logical word would be Sal's. When the text is received by your contact it would look like "TEXT SALS to 99000". When they respond to that code they will be sent your special text message. The good news is that by opting in with your code they are now placed into your contact data base.
By using mobile text message marketing you will start driving both new and existing customers to your business. If you own a restaurant and have a slow day of the week, this is a great way to send out coupons for that day's special. Retail stores can send out daily sales and offers. Professional services can send out client appointment reminders to decrease their no-show rate. It can even be used as customer appreciation to send out e-cards for birthdays and special events. The bottom line is that it is a very successful marketing tool guaranteed to increase your profit.