9 Expert Tips On Text Message Marketing
Text message marketing can do amazing things for your business. It's just a matter of knowing how to do it the right way to get effective results. Here are 9 expert tips on making your text message marketing campaign a raging (and profitable!) success.
Use An Opt-In List. You can buy lists or borrow them from others, but your best bet is to use the opt-in method. It takes more time to do this, but what you're doing is getting a higher quality list of customers that are pre-interested in what you have to offer. That means they're pre-sold!
Know Your List. Make sure you know everything possible about your list. This is one of the basics of all types of marketing, but it's even more essential for text message marketing because your messages have to be laser-focused and speak directly to them. If not, they'll stop paying attention.
Make Them Unique Offers. You should be offering them something through SMS that they can't get anywhere else. That's what will keep them subscribed and eagerly waiting for your next SMS deal.
Give Them A Call To Action. You've only got 160 characters to work with, so this means no beating around the bush. You don't have time to go on and on about your product or service's benefits. Get straight to the point and tell them just what they need to do.
Conduct Polls. Polls offer a fun way for customers to participate in your business, and the more they participate, the more customer loyalty you'll build. This is a branding essential. You can publish their results on your PC webpage and get them there as well.
Offer Incentives. For customers who are especially active or have been members for a long time, offer special deals. This will keep them subscribed and ensure the long-term success of your text marketing campaign.
Be Honest. This is your list and you should treat them like gold! Don't be spammy, scammy or hypey; only offer them the best. Treat them the way you'd want to be treated.
Keep Your Ears Open. Use your text message marketing campaign and all other marketing efforts to find out what they want. Then, all you have to do is give it to them! Keep in communication with your list and understand their needs.
Always Focus On High Value. Make offers with your coupons and other efforts that truly give them value. People love receiving offers from their favorite sites on their cell phones. Make it a really worthwhile experience for your list and your text message marketing will be a huge success.